Bulk SMS messaging is a great way to engage and interact with customers and prospects.
It is cost-effective and easy to use as a brand promotion technique for businesses and various institutions, such as schools, insurance, and many other industries that rely on reaching out to their audience in bulk.
What is Bulk SMS?
Bulk SMS in Kenya, shortcode, USSD in Kenya have evolved and continues to grow at a rapid rate. With just the click of a button, you can now send a text message with your brand to thousands of prospective clients.
SMS marketing is a crucial part of mobile marketing. Bulk SMS helps in managing large amounts of information at the push of a button.
Who needs Bulk SMS?
Bulk SMS is one of the best solutions for a business or organization, it creates an avenue of building loyalty and trust to your targeted clients.
Text messaging is a more visual way of communicating a brand’s message and in return creates room for better results as more people retain visual information better.
The most common use of Bulk SMS messaging is for:
- Mass SMS advertising
- Keep customer up to date
- Marketing and remarketing messages
- Safety checks (password confirmation)
- Product offers
- SMS newsletters
- Entertainment (competitions)
- All sorts of different text messages
Why are they using this service?
Having a large base of clients and users that need to be reached at once with certain information, creates a need for large businesses and organizations to use Bulk SMS services to achieve this.
They may need to send out alerts, product information, offers, or any type of text to their large client base, however, Bulk SMS services are not limited to large institutions and big companies only.
SME’s can also adopt this same technique to reach their customers more efficiently.
Bulk SMS can also be used to gain a competitive advantage and improve customer satisfaction.
What to consider before choosing a Bulk SMS Provider in Kenya
Before selecting a Bulk SMS provider you should consider doing your research to ensure that you are getting the best services possible.
Check for hidden charges, this might come as a surprise as there are some providers that may not be entirely transparent and you may end up paying more.
Ensure that you are certain that the delivery reports that the Bulk SMS provider is offering are real and not fake.
If you want your messages to get to your audience, then Bulk SMS is the way to go. With more and more online traffic coming from mobile phones, you can use SMS marketing to drive traffic to your website or e-commerce store.
Here are the top 6 well known bulk SMS providers in Kenya.
Celcom Africa makes it easy to send bulk SMS directly from your mobile, web, or integrate your app into a free SMS API.
The bulk SMS portal is equipped with all the advanced features like automated bulk SMS payment, excel sheet upload, downloadable reports, scheduling SMSs, and tracking the number of SMS credits available in your account.
Their bulk SMS service is comprehensive with great customer support, zero downtime, and easy to use. The system can seamlessly be integrated into your business to help you outshine your industry competition.
What are the benefits of using Celcom Africa Services
✓ Fast delivery in seconds to thousands of clients and users.
✓ User-Friendly Interface & API’s
✓ Send Group, Scheduled SMS
✓ Upload from excel file
✓ 100% delivery on active numbers
✓ 99.9% Server Uptime
✓ Add ons shortcodes, USSD e.t.c.
When it comes to strong API gateways, Africa’s Talking is the company to go for. Their powerful APIs enable developers to send USSD, SMS, Voice, airtime, etc.
Advanta is recognized as a global expert in bulk SMS services which allow you to send bulk SMS to a wide range of clients outside Kenya.
Oramobile is known for its bulk SMS system and affordable SMS prices. They pride themselves in great technical support that is always on standby whenever a client has an issue.
SMS leopard features a powerful SMS platform from which you can send tailored SMS or schedule bulk SMS to send later. Their technology is automatic where can you simply create your own version.
Uwazii Mobile messaging account comes bundled with innovative messaging solutions. Send a wide variety of notifications using custom SMS sender ID, shortcode, and long code.
Though it has been around for a long time, bulk SMS messaging isn’t going anywhere soon.
It provides high levels of engagement and is combined with new features in SMS marketing and communications.
Bulk SMS will continue to be a go-to tool for all types of businesses. If you haven’t started employing bulk SMS campaigns as part of your marketing strategy, now is the time.