Top 10 Bulk SMS Service Providers in Kenya

Over the past few decades, text messaging has lingered as the primary source of communication between businesses and customers. So, when it comes to settling for the right bulk SMS provider, no stones should remain unturned.

As a business, one of the best ways of giving value to the customer, winning others, and retaining existing ones is through better relationships. Every business needs to engage in frequent business communication with the customers and other leads.

We live in the mobile era, and mobile proliferation is greater than before. In Kenya, for instance, mobile penetration grew 11 percent between January 2020 and January 2021, to 59.24 million mobile connections or a penetration rate of almost 109 percent – many people have more than one SIM card.

The data reveals that communication today has become easier than ever before, particularly in text messaging. Most people prefer SMS or texting over emails as a result of the instant delivery, notification, and convenient SMS services.

Like bulk emailing, it is entirely possible to send bulk SMS to a mass of audiences without a hassle and in a shorter period.

Why Bulk SMS?

Leading bulk SMS providers in Kenya utilize web-based services offering robust SMS features that enable businesses to send mass texts. Through this method, businesses can easily communicate with a large group of targeted audiences in real-time – making it highly effective for campaigns and promotions.

Through an SMS gateway, many businesses can promote their products and services to a customer’s mobile with an easy-to-use SMS API platform.

Consequently, bulk SMS services are affordable, with comprehensive monthly plans and free incoming text messages – this also enables the recipient to respond to the text.

It is, therefore, true to say that this messaging service is vital in enhancing communication between a business and the customer. They can help you send out cancellations, scheduled appointments, notifications, and improve emergency response protocols.

There is a wide range of bulk SMS service providers available to businesses in Kenya. These companies will fulfill the needs of a business through web or mobile network SMS software, provided they have a client database. This is an efficient method of communication as it is instantaneous.

The list of bulk SMS providers in Kenya include:

1.     Celcom Africa

One of the easiest and the most affordable bulk SMS providers in Kenya is Celcom Africa. It offers instant messaging solutions for businesses and it makes it easy for them to communicate with both existing and potential customers without so much as a hassle.

Through Celcom Africa, you can send bulk SMS directly from your smartphone, desktop, or even integrate your app into a free SMS API.

Best of all, its bulk SMS platform is packed with all the tools you need to make the experience seamless. It is equipped with features such as automated text messaging and payments, excel sheet support, printable and downloadable reports, SMS scheduling, and SMS credits tracking to let you know how much it remains in your account.

Having a powerful API and a range of other benefits, Celcom Africa sits atop other bulk SMS service providers. Its plans are comprehensive with amazing customer support, zero downtime, and is easy to use. The platform can be integrated into your business to help create meaningful relationships with your customers.

Key Features

  • Powerful SMS Gateways
  • SMS branding, scheduling, and personalized texts
  • Service integration
  • User-friendly interface & API’s
  • Spreadsheet support
  • 100% delivery on active numbers
  • 99.9% Server Uptime
  • Add-ons shortcodes, USSD
  • Low bulk SMS sending cost (depends on one’s plan)
  • Instantaneous bulk SMS distribution with 100% reliability/SLA guarantee
  • Use of tier 1 telecommunication network operators
  • Users can get fast customer support via phone, email, or live chat.

2.    Africa’s Talking

Africa’s Talking is another bulk SMS provider with convenient and robust APIs for businesses. It provides features such as bulk SMS USSD, SMS, Voice, airtime, and payments.

These features make them ideal for mobile engagements, particularly in the corporate world. Their easy and reliable SMS APIs provide a wide variety of ways for you to add text messaging to your mobile and web applications.

Key Features

  • Service integration
  • Bulk SMS
  • 2-way SMS
  • Message queuing
  • Real-time analytics
  • Has coverage in various countries
  • API integration
  • Easy to use interface

3.    Advanta Africa

Advanta is another bulk SMS provider in Kenya that provides interactive communication across the country and the East African region. With over decades of providing bulk SMS services, Advanta Africa offers customized Bulk SMS, shortcodes, USSD, and reseller services that can meet your business needs and scale up your overall business productivity.

Key Features

  • High-capacity messaging service
  • Flexible pricing
  • Free API integration
  • Easy to use,
  • Low-cost, web-based interface
  • May be used to send invitations, alerts, info messages,etc.
  • Allows alphanumeric sender ID i.e., send SMS from your brand name

4.    Oramobile

This 24-hour bulk SMS provider is a convenient solution for many businesses looking to maintain valuable relationships with customers. It has a highly interactive dashboard, is quite reliable with one of the best customer support systems. They offer bulk SMS, shortcode, USSD, phone number database, and ringback tones.

Key Features

  • White label panel with API
  • Multi-level reseller
  • Sender ID branding
  • Multiple routes available
  • Real-time monitoring
  • Attractive prices
  • Free SMS system
  • A wide range of service reseller options
  • Great customer service

5.    SMS Leopard

SMS Leopard is a bulk SMS platform for sending SMS Payment Reminders, SMS Marketing Campaigns, and Group Messages in Kenya. The platform allows you to send customized messages and scheduled SMS to a wide database of clients. With their automated technology, you can simply create your version end enjoy the services.

Key Features

  • Group messaging
  • Personalized SMS marketing
  • SMS payment reminders
  • Easy group messaging procedure
  • Branding, sender ID services
  • Instant delivery

6.    Uwazii Mobile

Uwazii Mobile messaging account comes bundled with innovative messaging solutions. You can send a wide variety of notifications using custom SMS sender ID, shortcode, and long code.

This service provider provides a gateway that supports both online messaging through a web portal and API messaging.

Key Features

  • 99.99% server uptime
  • Real-time delivery analytics
  • 10,000 messages per second.
  • Global reach and local presence
  • Remarkable customer experience
  • Offers fast, scalable, fast, and flexible solutions
  • Provides mail merging and duplicate checker
  • Pay as you go service

7.    AirTouch Connections

AirTouch Connections allows you to reach your target audience in the shortest time possible through mass texting. It offers top-quality services combined with a wide range of features necessary for the smooth running of your bulk SMS campaigns. No software installation is required. The web-based administration tool gives a simple platform from where you can communicate to your target audience.

Key Features

  • Mobile marketing and advertising
  • Bulk SMS
  • Group messaging
  • SMS reports
  • Easy-to-use service
  • No software is needed for mass texting
  • Also offers shortcode services

8.    MoveSMS

MoveSMS lets you send bulk text messages to a range of networks in various countries. You can choose to send bulk SMS directly from your MoveSMS web account, your phone, or even integrate your systems application to our messaging server using free API. Move SMS has an easy SMS gateway API that makes your work easier saving you money as well.

Key Features

  • Bulk SMS
  • WhatsApp messaging
  • Shortcodes
  • 2-Way SMS
  • USSD
  • SMS marketing
  • Low-cost bulk text messaging
  • Has a wide range of text messaging solutions
  • Website/App integration
  • Easy SMS gateway platform and easy and free bulk SMS API

9.    Mobitech Technologies

Mobitech Technologies allows businesses to send bulk SMS with its user-friendly web panel at highly affordable rates. The web platform leverages SME’s and marketers to set up a powerful campaign, without any involvement of a technical person. You can conveniently manage contacts, personalize bulk SMS, send SMS in any local language, or schedule campaigns.

Key Features

  • Personalized text messages
  • API integration
  • Bulk SMS, USSD, Shortcodes
  • Real-time monitoring
  • Unicode support
  • Highly affordable
  • Easy to use web portal with API integration
  • Regional language support
  • Simplified API for easy integration
  • 24/7 customer support

10.  Text SMS

Text SMS is a bulk SMS service provider offering two-way SMS communication services from your computer. The Text SMS gateway reaches across borders and connects to over 800 mobile network operators worldwide. It also offers shortcode, USSD, and reseller services.

Key Features

  • Bulk SMS personalization
  • Long text messages (+160 characters)
  • Text scheduling messages
  • Database management
  • Have inexpensive rates
  • Support for long messages
  • Provides a ton of other services including SMS marketing
  • Easy API integration
  • Prompt customer support

In conclusion

Today, almost everybody wakes up and checks their phone for new notifications and interact with their friends as well as businesses. It is, therefore, true to say that the information sent through text messages will reach and get acknowledged by the customer. Hence the need for bulk Messaging services. The best bulk SMS provider can help you to automate all communicational processes, reduce operational costs and understand your audience better.