Enhance your outreach with effective phone call campaigns|bulk SMS messaging for impactful communication.

Ever since the mobile phone was devised, marketing and business promotion achieved new heights. Clients are acquired from indistinct geographical locations and the messages could be well communicated. Both SMS Marketing and Phone Call campaigns started taking shape.

However, there are some shortcomings when it comes to conducting marketing campaigns via phone calls. Over a period of time, with the introduction of portable phones, a new idea came into the likeness, of the SMS sending technology.

Very swiftly, SMS services were introduced in order to carry out SMS marketing campaigns and business promotional activities.

Bulk SMS service is a modified form of SMS technology that enables business houses to spread their reach over a wide domain. Like other countries’ bulk SMS, Kenya has picked up the pace in the last couple of years.

In this context, the common question that arises is which one is better and more effective- Bulk SMS or Telephonic call. Well, here is a brief analysis of the same:

Drawbacks of Telephone Marketing/Phone Call Campaigns|bulk SMS

As mentioned, there are certain drawbacks that can be associated with telephone marketing. Here are some of the glitches of telephone marketing:

• Expensive: Telephone marketing has proved to be very expensive. Moreover, the ROI, or the return on investment is on the lower side.
• Time-Consuming: It is time-consuming It takes a lot of time to call up people individually and then carry out the marketing skills.
• Rejection: The rate of rejection is on the higher side when it comes to telephone marketing.
• More manpower: The involvement and requirement of manpower are more in telephonic marketing. As a result, the cost of human resources is also more.

Why is Bulk SMS an Excellent Option?

Bulk SMS services have replaced telephone marketing at current times. There are various reasons why it has become so popular. Some of the reasons are listed out here:

• Cheaper: It is much cheaper when compared to telephone marketing. Some of the cheapest bulk SMS companies have been rendering excellent services in different countries of the world.
• High ROI: The ROI or Return on Investment of marketing through bulk SMS services has proved to be quite high compared to that of telephonic marketing.
• Crisp and Precise: With bulk SMS services, crisp and precise messages can be delivered to the targeted audience. As a result, it becomes easier for them to comprehend the essence of the message.
• Wide Range: Through bulk SMS services, a much wider range of audience can be reached. Thousands can be delivered the same message simultaneously, which helps to save a lot of money.

Telephone or SMS?

Considering the disadvantages and advantages which can result from both of these technologies, it can be safely concluded by stating that bulk SMS service is much more efficient and effective compared to mobile phones when it comes to publicizing.

Having known the advantages which you can get by including the bulk SMS service in your advertising mechanism, it is clear that you must vouch for it without giving it any second thought. So, try it, you won’t be disappointed.